Can you think of when you could maintain the flow of info about yourself? You had the ability to, without much effort, control exactly what others knew about you and how they could find out about it. Unfortunately, this isn't the case these days. There are many different ways that other people can find out information about you. This is hard enough for people who work off of the internet in "regular" jobs. It's far more difficult for individuals who work online. Now, a random tweet could make you lose sales.
In this case, what are you supposed to do? What is the game plan? The key to staying successful and making sure that your reputation remains untainted both online and off is to be as professional as possible at all times. Here's how you do it.
1. See to it that each piece of writing you create is properly spelled and punctuated. It doesn't really matter if you're just sending a a short text to someone or writing your sales page. Spelling and grammar are crucial. The last thing you want is for another person to find something that you sent off, slap dash, that's full of errors. It shows that you have no idea about what you are doing.
2. Make sure you reply to every last email and phone call. When you answer, ensure that you are friendly and confident and civil. Don't let an online message sit for more than 24 hours without an answer. Don't allow telephone messages to stagnate unreturned. Always answer your phone by the third ring. It's minor things like these that show people what they want to know about you and the commitment to your job.
3. Accept criticisms graciously and nicely. Of course, there are trolls out there who just want to make you feel terrible. Nevertheless, there will, at times, be those who have a legitimate complaint about your product or how you're selling it. It is crucial to earnestly consider every critique and to look into whether or not it's possible to make the changes the person would like from you without it being detrimental to your business. Then, let that individual know if you will be heeding his criticism or not and explain, courteously, why you chose that specific course of action. This will demonstrate that you take each and every person seriously, not only people who give you positive feedback.
4. Watch your social media! It's easy, while in the throes of social media, to forget that you're not just a random individualonline user, you're representing a business. Tweets and Facebook messages that are http://www.complianceweek.com/accounting--auditing/topic/26883/ too casual may be well-received by the individual they are directed at. If an individual happens to see the communication, though, he might not think that you are very serious about your business.
5. Be as much of yourself as possible. There is no rule that says you have to conceal everything that makes you you. In fact, one of the best ways to make yourself stand out is to let who you are reflect on your work. Nonetheless, don't forget that you run a business, so keep your best self center stage.